In a surprising yet strategic move, Sony is introducing a Japan-exclusive digital version of the PS5, following a similar path to Nintendo’s regional console releases. This console variation will only support the Japanese language, aligning perfectly with its targeted market. The move, announced during Sony’s State of Play Japan event, aims to attract Japanese consumers who have yet to purchase a PS5 by offering a more affordable option.
Sony’s New Regional Strategy
At the conclusion of the State of Play Japan event, Sony unveiled this new PS5 model designed exclusively for the Japanese market. While some might have anticipated a new game reveal, the focus on a console variation makes sense given the event’s regional emphasis. The Japan-specific PS5 aims to entice potential buyers by being a cost-effective alternative to the current models available.
Price and Market Impact
The standard digital PS5 in Japan currently sells for ¥72,980 ($475), but this new Japanese-language version is priced at ¥55,000 ($355), offering a substantial discount. Although more expensive than the original launch price of ¥39,980 ($260) in 2020, the new pricing provides a middle ground between the initial cost and the two subsequent price hikes. Japanese consumers will enjoy the most favorable PS5 price worldwide at $355 USD, significantly undercutting the international market.
There’s speculation about whether Sony will apply this strategy to the PS5 Pro, potentially widening the appeal of their higher-end model.