ASUS has once again captured attention with the release of its ROG Matrix RTX 5090 GPU, a graphics card that stands out not for its performance alone, but for its staggering price tag. As the gaming hardware scene anticipates new generations of GPUs, ASUS’s premium offering pushes the boundaries not just in technology but also in cost, appealing to a niche market of enthusiasts.
ASUS ROG Matrix RTX 5090: A Premium Price Tag
The ROG Matrix RTX 5090 is available for pre-order at a jaw-dropping $3999. This price is double the official MSRP for the reference edition RTX 5090 GPUs, which typically range from $2500 to $3000 at most retailers. This places ASUS’s latest offering in a class of its own, even surpassing the price of the previously high-end ROG Astral edition. With a price point that allows one to purchase two RTX 5090s at MSRP, or perhaps a combination of RTX 5090 and RTX 5080, the ROG Matrix checks numerous boxes for those seeking exclusivity.
The Appeal of Exclusivity
While the hefty price might deter many, it seems ASUS is confident in the appeal of its ROG Matrix design to a dedicated fanbase. The GPU comes with a unique triple-fan setup and features both 12V-2×6 connectivity and BTF interface compatibility for ASUS motherboards. Its aesthetic is enhanced with customizable ARGB Aura Lighting, making it a standout piece for any gaming rig. Notably, this edition can draw up to 800W, a feature setting it apart from most other RTX 5090 models.
Limited Edition Status
Part of the high cost is also due to the ROG Matrix’s limited edition status, with only 1,000 units available for global shipping. This scarcity, combined with its groundbreaking specifications and design, makes it a sought-after item for collectors and high-end gaming enthusiasts alike.