Battlefield 6 has become the center of attention due to a heated debate over the use of AI-generated images. Fans of the game have noticed an unusual sticker of an M4A1 with two barrels in the in-game store, sparking accusations that EA is selling content generated by AI.
AI-Generated Content Controversy
This controversy mirrors a past incident with Call of Duty: Black Ops 7, where fans similarly criticized AI-generated items. The contentious Battlefield 6 sticker is included in the Windchill cosmetic pack, priced at 900 Battlefield Coins. The pack features six items, including a player card sticker, Winter Warning, which users claim has alignment issues with the soldier’s hand and scope.
Redditor Willcario voiced his frustration in a highly upvoted thread, exclaiming, “Remove this AI s**t from the store.” Their comments highlight the growing discontent among players about AI-generated game assets.
Generative AI in Gaming
The conversation around generative AI is a hot topic in the gaming industry. Publishers are under pressure to cut costs and speed up development, often turning to AI despite potential backlash. Reports suggest that EA’s new ownership, after a $55 billion deal to take the company private, is focusing heavily on AI, with CEO Andrew Wilson stating it’s “at the very core of its business.”
This definitely looks AI Generated right? #Battlefield6 pic.twitter.com/VLYMhEMOqQ
— Battlefield 6 News (@BF6Updates) December 21, 2025
Despite no official statement from EA regarding the Battlefield 6 claims, past comments from Rebecka Coutaz, general manager at DICE, indicated that players wouldn’t notice AI-generated content in the game. Coutaz mentioned that while enticing, generative AI is currently not integrated into the daily workflow but used in preparatory stages to foster creativity.
The Wider Impact of AI-Generated Game Assets
Battlefield 6’s controversy is not isolated. Call of Duty has faced similar issues, such as the infamous six-fingered zombie Santa bundle. Activision acknowledged the use of AI in Black Ops 6, adding content disclosures after backlash. Curiously, Battlefield 6 has no such disclaimer on Steam.
In related news, video game Clair Obscur: Expedition 33 lost its Game of the Year award due to AI usage, and Larian, developer of Baldur’s Gate 3, plans to address AI concerns in upcoming projects. The integration of AI in game development remains a divisive issue, reflecting a broader industry trend towards technological innovation despite fan resistance.