The gaming industry is facing a new challenge as the surge in DRAM prices threatens to disrupt the market. With costs escalating, major players like ASUS are bracing for impact, as the effects of these price hikes ripple through the ecosystem of laptops, mini-PCs, and other devices. As demand for DRAM skyrockets, driven by the AI segment, the situation could lead to significant changes in consumer technology pricing.
ASUS Braces for Impact as DRAM Prices Skyrocket
Reports suggest that consumer memory prices have been climbing rapidly, with some manufacturers halting orders due to the steep costs. ASUS’s co-CEO has acknowledged the widespread issue, emphasizing the need for strategic adjustments in pricing and product offerings. With the industry’s current imbalance, prices could continue to rise, affecting both manufacturers and consumers.
For distribution channel pricing, ASUS will take into account costs, distribution partners and consumer demand, and then adjust the product mix and adjust product prices accordingly.
– ASUS’s co-CEO (Machine Translated)
ASUS, a key player in the CPU/GPU market, may face challenges in maintaining inventory levels due to these rising costs. Devices like laptops and mini-PCs, which rely heavily on consumer memory, might see price increases as the demand for DRAM continues to soar, particularly in the AI industry. This situation is unlikely to ease soon, as DRAM-based products remain in high demand.
Consumer Market Faces Potential Repercussions
The ongoing RAM shortage is expected to intensify interest in consumer PC products, leading to faster depletion of inventory than usual. Additionally, as Windows 10 approaches its end-of-life timeline, many users are transitioning to newer platforms like AMD’s AM5, further fueling the demand cycle. The situation indicates that memory prices are unlikely to stabilize soon and could continue on an upward trajectory.