In a groundbreaking move within the esports industry, XBorg has announced a strategic collaboration with the renowned esports organization, Cloud9. This partnership aims to revolutionize the fan experience by integrating innovative AI technology into Cloud9’s platforms.
Enhancing Fan Engagement with AI
XBorg is set to introduce a Copilot to Cloud9’s platforms, which will create personalized campaigns for fans. The deal involves deploying FanBase, an AI-powered infrastructure, into Cloud9’s Club9 platform. The goal is to gamify and enhance challenges, rewards, and content for fans, offering a more immersive experience. Jonathan Tran, President of Cloud9, expressed excitement about this new chapter, highlighting the organization’s continuous efforts to deepen community connections.
AI’s Impact on Esports
Cloud9’s adoption of AI isn’t new; previously, the organization collaborated with Theta Network to develop Nimbus, an AI chatbot designed to engage with esports fans. The partnership with JetBrains also marked Cloud9’s commitment to advancing AI integration, positioning them at the forefront of technological innovation in esports.
AI Partnerships Across the Industry
Beyond Cloud9, AI partnerships are becoming common in esports. Organizations like 100 Thieves, NRG, and Evil Geniuses have teamed up with AI providers like Theta Network to enhance fan interaction. Meanwhile, tech giant Razer has been pioneering AI projects, such as Project AVA, an AI esports coach unveiled at CES 2025, showcasing the growing role of AI in shaping the future of gaming.