South Korea’s vibrant esports scene welcomes a fresh rebrand as DN FREECS transforms into DN SOOPers, aligning with the 2026 competitive landscape. This significant change reflects the evolving identity of the organization, closely associated with the popular live streaming platform, SOOP. As the esports world continues to expand, such rebranding efforts underscore the dynamic nature of the industry.
Rebranding and New Beginnings
The rebranding initiative is designed to unify DN SOOPers under a singular brand, paying homage to its owners. The announcement, made on December 22nd, 2025, revealed a new logo accompanying the name change, signaling a new era for the organization previously known as DN Freecs. In addition to the name and logo, DN SOOPers is poised to launch a fresh line of esports jerseys and merchandise in the coming year, further cementing its new identity.
DN SOOPers’ Competitive Legacy
DN SOOPers has been a pillar of the Korean League of Legends scene, with a rich history including winning the 2019 KeSPA Cup. Despite a sixth-place finish in the 2025 edition, the organization remains a competitive force with its main roster, Challengers, and Academy teams all adopting the new moniker for the upcoming season. The rebrand reflects a strategic alignment with the SOOP platform, enhancing the organization’s brand recognition across all its teams.
Beyond League of Legends
While DN SOOPers is predominantly recognized for its League of Legends achievements, its esports reach extends further. The organization boasts a formidable presence in Tekken 8, highlighted by Lim ‘Ulsan’ Soo-hoon’s victory at the Esports World Cup, with three players finishing in the top eight. DN SOOPers also clinched the PUBG Players Masters Invitational, marking the conclusion of the year’s third-person perspective events, as the title shifts completely to this format in 2026. However, the rebranding sparked discussions among fans about the impact of sponsorship on team identities, showcasing the passionate community surrounding esports.