The gaming community is abuzz with speculation over the potential pricing of the eagerly awaited Grand Theft Auto 6. Will Rockstar Games stick with the industry-standard $70-$80 for triple-A titles, or could they be the pioneers pushing the price to $100? The decision could set a new precedent in game pricing.
Analysts Weigh In on GTA 6 Pricing
This heated discussion traces back to an August prediction by Wedbush Securities analyst Michael Pachter, who suggested the game’s hype could justify a $100 price tag. In contrast, Alinea Analytics’ Rhys Elliot argued that such a move might deter players from engaging with GTA 6 Online, likely to become a significant revenue stream for Rockstar. Instead, the expectation is Rockstar might introduce a premium edition for collectors while maintaining a standard base price.
Former Rockstar animator Mike York shared a similar sentiment in a chat with Esports Insider. “I don’t think the price tag for GTA 6 will be $100. I think it will come out at $70, around the flatline of normal releases,” York stated, believing the base game will remain affordable to maximize sales, possibly supplemented by a more expensive edition with exclusive online perks.
Anticipated Release Date Concerns
Fans are equally anxious about when they’ll finally get their hands on GTA 6. After two delays, the fear of another postponement looms large. However, York remains optimistic that a November 2026 release is still feasible. He suggests that releasing the game a month before Christmas is strategic for capturing holiday sales, and additional delays are unlikely.
GTA 6 is slated to make its debut on November 15, 2026, for PlayStation 5 and Xbox Series S and X.

The Future of GTA 6 Online
In other developments, reports suggest that GTA 6’s online mode might include MMORPG-like features, adding another layer of excitement to the game’s impending launch.
GTA 6 is currently scheduled to launch on November 15, 2026 for PlayStation 5 and Xbox Series S and X.