GameSquare has taken an innovative step forward by introducing the FaZe Esports Pass, a digital membership created in partnership with Clout, a fan engagement platform. This launch aims to revolutionize fan interaction and offers a gamified marketplace for supporters of the renowned North American esports organization, FaZe Clan.
GameSquare, the parent of FaZe Clan, has unveiled the FaZe Esports Pass, offering members exclusive rewards and a unique gamified experience to enhance fan engagement. According to a release, this digital membership will not only boost fan interaction but also serve as a new revenue stream for the company. The first season, which is already underway, will continue until February 18th, 2026, with signups available on the Clout platform for both Android and iOS users.
“The FaZe Esports Pass and our partnership with Clout represent significant milestones in our digital strategy,” stated Justin Kenna, CEO of GameSquare. He emphasized that the pass is designed to cater to today’s interactive and reward-driven fanbase. This is not the first collaboration between GameSquare and Clout. In October 2024, Clout partnered with Zoned, a GameSquare subsidiary, to create new esports-focused experiences.
FaZe Clan In 2025
2025 has been a pivotal year for FaZe Clan, known for its influence in the gaming and esports realms. The organization expanded its existing agreement with crypto casino Rollbit in September, boosting its annual revenue to $3.25 million. Additionally, FaZe Clan’s Call of Duty League franchise rebranded to FaZe Vegas for the upcoming 2025/26 season, marking its relocation to Las Vegas, Nevada.
Esports organizations continue to team up with various platforms to enhance fan engagement. The FaZe Esports Pass is anticipated to provide an additional revenue stream for both FaZe Clan and GameSquare, with future seasons already in the planning stages.