In a surprising turn of events, the indie horror game Horses has sold over 18,000 copies despite being banned from both Steam and the Epic Games Store just before its anticipated launch. Publisher Santa Ragione revealed these figures, though they caution that the revenue generated isn’t enough to kickstart a new project.
Unexpected Success Amid Controversy
According to a recent press release, Horses has earned approximately $65,000 in net revenue through sales on platforms like GOG and Humble. This amount was sufficient to cover royalties for the game’s creator, Andrea Lucco Borlera, and settle debts incurred during the game’s development. However, the funds are not enough to finance a new game. Despite the controversy surrounding Horses, the team is considering other employment opportunities while hoping consistent sales might eventually allow the creation of a new prototype.
Despite a solid launch on smaller platforms, Horses faced structural challenges without the backing of Steam’s long-tail sales model. The publisher noted that while the initial results were strong, it remains unclear what impact a full Steam release might have had. Horses tells the chilling story of a young man’s summer at a horse farm, where he discovers the “horses” are actually humans with horse masks, leading to a harrowing narrative of complicity and horror.
Challenges with Distribution Platforms
The game includes disturbing imagery and themes not uncommon on major gaming platforms, yet it faced bans both from Steam and later from Epic, which cited violations of its content policies. The controversy sparked criticism from developers and audiences who accused these platforms of censorship and inconsistent standards, especially given the other content they permit. Santa Ragione has openly criticized Valve for its vague policies and lack of clear communication, which they believe contributed to their struggles.
Faced with the absence from these major storefronts, Santa Ragione had expressed concerns about the potential closure of their studio. The bans were met with backlash, highlighting the need for more transparency and accountability from dominant distribution platforms. The publisher emphasizes that for every public case like Horses, numerous games face similar fates without much attention.
History of Success and Future Prospects
The reception to Horses has been mixed, with reviews describing it as a memorable but flawed horror experience. Santa Ragione is known for its quality titles, including Mediterranea Inferno, which earned accolades at the 2024 Independent Games Festival, and Saturnalia, both still available on major platforms. Their legacy reflects a history of compelling storytelling and impactful game design, even as they navigate the challenges of distribution.