The world of graphics processing units is bracing for a challenging period as memory shortages begin to impact the GPU market significantly. Apart from the expected rise in prices, retailers are facing dwindling stocks, causing concerns among consumers and manufacturers alike.
Japanese Retailer Implements Purchase Restrictions Amid GPU Shortages
The first quarter of 2026 is set to be a tense time for the PC industry, with major GPU manufacturers like NVIDIA and AMD preparing to increase product prices to meet market demands. Reports suggest that the ongoing memory shortages are compelling these companies to not only raise prices but also cut down on retail supply, potentially leading to much higher prices in the future. A report from Japan indicates that a domestic PC retailer has responded to high memory costs by limiting GPU purchases.
Memory prices continue to rise sharply. However, we have secured a certain amount of stock, so for now we think we can avoid situations where customers come all the way here only to find they can’t assemble a complete machine.
It’s becoming very difficult to procure cards with high-capacity models. We still have some in stock at the moment, but we’re not sure when the next one will arrive.
Local retailers are not hopeful about an improvement in the supply situation. They believe the current inventory levels have kept GPU prices stable, but anticipate price hikes as stores deplete their stock and acquire new inventory at increased prices from manufacturers. GPUs with higher VRAM, like 16 GB models, are expected to be particularly hard to restock due to bottlenecks in DRAM supply lines, placing these high-spec models at higher risk of shortages.
Impact on the PC Market and Gamers
Expectations are that consumer memory and GPU prices will see notable increases, creating a knock-on effect that will pressure PC manufacturers like Lenovo to also raise their product prices. Ultimately, gamers are in for a challenging time moving into 2026, as the AI frenzy has created demand that the DRAM industry is struggling to cope with.
