Memory Markets Frenzy: ASUS and MSI Scramble to Secure RAM Stocks Technologies

Memory Markets Frenzy: ASUS and MSI Scramble to Secure RAM Stocks

As the memory industry braces for a ‘supply shock,’ manufacturers are scrambling to stockpile inventory, triggering a frenzy of panic-buying. This situation emerges amid concerns over persistent DRAM shortages, prompting both suppliers and customers to prepare for extended inventory shortfalls.

Memory Shortages and Market Reactions

Current trends indicate a drastic surge in demand for DRAM, largely fueled by expansive data center developments. Reports suggest that companies like ASUS and MSI are heavily investing in the spot market to secure consumer memory supplies. With shortages projected to endure until 2027, consumers can anticipate elevated RAM prices for the foreseeable future. Furthermore, several suppliers have reportedly stopped providing quotations, reflecting uncertainty in the market.

CSPs are swiftly moving to ensure a steady supply of RDIMM modules, while the demand for HBM continues to soar, driven by the need for AI computational power. This pattern is expected to persist for several quarters, posing challenges for the consumer PC market. An analysis of recent forecasts highlights concerns from ASUS about potential price hikes in consumer products should DRAM shortages continue, as current inventory levels might only suffice for a ‘few weeks.’

Impact of Production Adjustments

One factor contributing to the extended shortage is the previous downtrend in the DRAM industry, which prompted major suppliers like Samsung and SK hynix to cut production capacities. As demand surged unexpectedly due to AI advancements, the supply chain is now struggling to recalibrate to meet the increased production requirements, a process that is taking considerable time. While the heightened demand presents opportunities for suppliers, consumers face a challenging landscape as the DRAM shortage drives up prices for related devices.

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