The world of esports is buzzing with a groundbreaking announcement that could redefine partnerships within the industry. Online gambling giant, 1xBet, is venturing into new territory by joining forces with the VALORANT squad of Brazilian esports powerhouse, MIBR. This collaboration marks a significant milestone as 1xBet becomes the first betting partner within Riot Games’ esports ecosystem.
Forging New Paths in Esports
Reports suggest that both 1xBet and MIBR are anticipating a series of exciting collaborations aimed at creating a ‘new, immersive fan base.’ The partnership seeks to expand MIBR’s global presence while generating increased interest in Riot’s popular FPS title, VALORANT. Throughout 2025, MIBR has solidified its reputation as one of the best teams in VCT Americas, notably standing out as the sole South American team to qualify for Masters Toronto 2025. This impressive journey culminated in a notable top-six finish at VALORANT Champions 2025.
Strategic Moves and Industry Shifts
Simon Westbury, Strategic Advisor at 1xBet, remarked on the historic nature of this partnership, highlighting MIBR’s roster as some of the most visible and talented players in Latin America. This move aligns with Riot Games’ policy changes earlier this year, which now permit gambling sponsors for League of Legends and VALORANT teams, offering new revenue opportunities. As a result, more teams might explore similar partnerships, aligning with industry standards.
1xBet’s Expanding Influence
In its quest to dominate the esports scene, 1xBet has been actively forming alliances. September saw the company partner with Bestia, focusing on its Counter-Strike team, and also become the title sponsor for 9z Team, aiding in the growth of Argentina’s esports scene. As 1xBet steps into Riot Games’ esports leagues, the industry watches closely to see if other organizations will follow in MIBR’s footsteps, potentially reshaping the landscape of sponsorships within esports.