Midea, a well-known brand in the smart home appliance sector, has announced an exciting new partnership with the upcoming Honor of Kings International Championship (KIC) 2025. This collaboration marks Midea’s first major venture into the realm of esports, shifting from its traditional affiliations with sports clubs like FC Barcelona and organizations such as the Asian Football Confederation.
Midea’s New Role in Esports
Midea is stepping into the esports scene as the official appliance sponsor for the Honor of Kings International Championship 2025. This highly anticipated mobile gaming event will unfold in the Philippines. Midea’s involvement aims to enhance the gaming experience, bringing innovation and comfort to both in-game and real-life settings for players and fans alike. The company’s initiative aligns with Honor of Kings’ ongoing expansion in the esports arena, which includes partnerships with various artists and teams.
What is KIC 2025?
The Honor of Kings International Championship is a prominent event in the 2025 esports calendar, highlighting the world’s top teams competing for glory outside of China. Scheduled from November 14th to 30th, the championship will feature 16 teams battling for a $1 million prize pool and a coveted spot in the Challenger Cup 2025. Defending champions HomeBois BSE, previously known as Black Shrew Esports, are among the competitors. Fans unable to attend can catch all the action live on Honor of Kings’ YouTube and Twitch channels.
Honor of Kings, developed by TiMi Studio Group under Tencent, has risen as one of the most popular esports titles in 2025, recently setting a Guinness World Record for the largest live audience at an esports event.