NASCAR is gearing up to engage gaming enthusiasts with an exciting blend of motorsport and digital entertainment. The motorsport giant, in collaboration with the entertainment company Night, is set to launch an innovative platform known as the NASCAR 25 Creator Series. This series promises to merge the adrenaline of racing with the interactive world of gaming.
NASCAR and Night have teamed up to introduce the NASCAR 25 Creator Series, featuring eight popular streamers competing for a share of a $100,000 prize pool.
Renowned Streamers Join the Race
A lineup of well-known streamers, including TimTheTatman, CouRageJD, YourRAGE, and Emiru, will take part in this thrilling sim racing series. Kicking off on October 29th, 2025, the series will unfold over four events, concluding in February. The first race will feature NASCAR driver and Twitch regular Carson Hocevar as a guest participant. Utilizing the NASCAR 25 title from iRacing Studios, competitors will vie not only for the main prize but also for an additional $20,000 set aside for performance bonuses.
Building a New Fanbase
Nick Rend, NASCAR’s Vice President of Interactive and Emerging Platforms, expressed enthusiasm about the series, noting its potential to connect with a new generation of fans through the beloved personalities of online gaming. He emphasized the uniqueness of this entertainment platform in the world of motorsports.
NASCAR’s foray into esports is not new, with a successful history of collaboration with iRacing. This partnership was further highlighted when Steven Wilson clinched his second eNASCAR Coca-Cola iRacing Series title on October 8th, taking home the $100,000 prize.
NASCAR’s Continued Growth
This Creator Series announcement is part of NASCAR’s broader strategy to expand its gaming and esports presence. Reports suggest that the eNASCAR Coca-Cola iRacing Series has experienced a 35% increase in viewership compared to last year, while NASCAR’s Twitch channel saw a 30% boost. As the Creator Series aims to execute over one hundred social activations, the momentum in NASCAR’s gaming initiatives shows no signs of slowing down in 2025.