Recent footage from a Nintendo Treehouse livestream showcased the upcoming Mario Kart World, but some fans noticed something unusual. Several in-game billboards displayed odd images—including a construction site, a bridge, and an unusually tall car—leading to speculation that AI-generated art might have been used in development.
Nintendo quickly responded to these claims, stating that no AI-generated images were involved in the creation of Mario Kart World. The company emphasized that even placeholder graphics in pre-release builds were crafted without the use of AI tools.
The Debate Over AI in Game Development
Generative AI has become a major topic in the gaming industry, raising both excitement and concern. While some see it as a tool for innovation, others worry about its impact on jobs and intellectual property. Voice actors and developers have called for safeguards to protect creative roles from being replaced by AI.
Nintendo has taken a distinct approach compared to other companies. Last year, Shigeru Miyamoto, a key figure in Nintendo’s history, explained that the company prefers to carve its own path rather than follow industry trends. He mentioned that while many studios are embracing AI, Nintendo aims to maintain its unique identity by focusing on traditional creativity.
Nintendo’s Stance on Technology and Creativity
Nintendo President Shuntaro Furukawa also weighed in on the discussion, acknowledging that AI can be used creatively but stressing the importance of protecting intellectual property. He highlighted Nintendo’s decades of experience in crafting memorable gaming experiences, noting that technology alone cannot replicate the company’s signature charm.
With Mario Kart World set to launch as an exclusive for the Nintendo Switch 2 on June 5, anticipation continues to build. Pre-orders for the new console went live in late April, maintaining a $449.99 price point, and demand has been strong.
As the gaming world debates the role of AI, Nintendo remains committed to its philosophy—prioritizing creativity and player experience above all else.