ASUS Republic of Gamers (ROG), the high-performance gaming division of ASUS, has announced an expanded partnership with North American esports powerhouse NRG. The renewed agreement ensures NRG’s players will have access to cutting-edge ROG gaming hardware, including laptops, desktops, and handheld devices, for both training and official competitions.
Beyond equipment, the two brands will team up for a new content series featuring NRG’s roster, offering fans behind-the-scenes insights and exclusive gameplay moments.
A Growing Alliance in Esports
The partnership between NRG and ASUS ROG first began in March 2023, with the hardware brand supplying NRG’s teams with premium peripherals and systems. Galip Fu, Director of Marketing for Systems at ASUS ROG, emphasized NRG’s influence in esports, stating that the expansion reinforces their shared commitment to innovation and competitive excellence.
ASUS ROG has a strong presence in esports, collaborating with major teams and tournament organizers. Recent deals include partnerships with prominent organizations, further solidifying its role in competitive gaming.
NRG’s Momentum in 2025
The extended ASUS ROG deal keeps NRG’s active partnerships at five, joining existing collaborations with brands like Rockstar Energy and Spectrum. Additionally, NRG has partnered with Theta Labs to launch Volt, an AI-driven chatbot designed to enhance fan engagement using real-time match data.
This latest move highlights NRG’s strategic growth as it continues to strengthen its position in the esports industry through high-profile alliances and innovative fan experiences.
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