NVIDIA is gearing up to breathe new life into its GeForce RTX 3060 series, responding to ongoing DRAM shortages impacting the current generation of GPUs. This move comes after the popular graphics card was phased out in 2024, yet it still holds the crown as the favorite among gamers on platforms like Steam.
NVIDIA’s Strategic Shift Amid DRAM Challenges
Initially introduced in 2021, the GeForce RTX 3060 was discontinued, but sources reveal that it might be making a comeback. As of January 5, 2026, reports suggest that NVIDIA has informed its partners about plans to resume production in the first quarter of 2026. The specifics regarding whether both the 12 GB and 8 GB versions will be manufactured remain unclear, but their return to retail shelves is anticipated.
Impact on the Market and Consumer Expectations
DRAM shortages have posed significant challenges, affecting not only pricing but also the supply of newer models like the RTX 5060, which uses GDDR7 memory. As the 60-series is designed for mass-market appeal, NVIDIA must provide viable alternatives to its partners. Reports suggest NVIDIA might reintroduce the RTX 3060 at a competitive price point under $200 to entice gamers.
While the 12 GB model was well-received, the 8 GB variant faced criticism due to its 128-bit design. To re-enter the market successfully, NVIDIA will need to address past concerns and position the RTX 3060 competitively to attract budget-conscious gamers.