The AI industry is undergoing significant changes, and NVIDIA remains at the center of these developments. With its stronghold in AI technology, any shifts concerning NVIDIA’s position are closely watched. Recently, Colette Kress, NVIDIA’s CFO, shared insights at the UBS Global Technology and AI Conference about the company’s strategies in AI, addressing competition, and transitioning technology.
The Evolving AI Landscape and NVIDIA’s Position
As the leading AI company, NVIDIA’s actions and strategies are pivotal. During the conference, Kress emphasized that despite talks of an AI bubble, the sector is actually moving from CPU-centric to GPU-centric computing. This reflects a broader transition in the tech landscape, where GPUs are becoming fundamental for computing advancements.
The discussion often centers around the idea of an AI bubble, but our focus is on steering this shift toward GPUs, given the limitations in enhancing CPU capabilities.
NVIDIA’s CFO dismissed concerns about an AI bubble, asserting that the industry is transitioning from CPUs to a robust focus on GPUs.
Competition and NVIDIA’s Strategic Edge
Addressing the challenge from ASICs, Kress highlighted NVIDIA’s comprehensive approach to AI development, covering both training and inference. With seven different chips collaborating in accelerated computing, NVIDIA stands out against the singular ASIC model, benefiting from extreme co-design.

The robust ecosystem, centered around CUDA, provides NVIDIA a solid advantage over ASICs. CUDA’s advancements have delivered a significant performance boost, leading customers to continue favoring NVIDIA’s AI solutions.
Anticipation for the Rubin Architecture
Among the highlights of the conference was the progress on the Vera Rubin architecture. Kress announced the successful tape-out of its chips, signifying readiness for mass production in the second half of next year.
Yes. So Vera Rubin, we’re pleased to say that it has been taped out. We have the chips and are working feverishly right now to get ready for the second half of next year. to bring that to market. We’re very pleased both with what occurred with Ultra.
Vera Rubin is highly anticipated in the AI community, with its chips and networking infrastructure on track for mass production by H2 2026. This development is expected to bring significant advancements, and optimism remains high for what Rubin will offer.