Privacy Policy

Introduction

Welcome to MyLeadGames. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website myleadgames.com (the “Website”) or use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy and our Terms of Use.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Website. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

Information We Collect

We collect information that you provide directly to us, information we collect automatically when you use our Website, and information from third parties. The types of information we may collect include:

Personal Data

Personal Data refers to information that identifies or can be used to identify you. We may collect, use, store, and transfer different kinds of Personal Data about you, which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, date of birth, and gender.
  • Contact Data includes email address, mailing address, and telephone numbers.
  • Profile Data includes your username and password, gaming preferences, feedback, and survey responses.
  • Financial Data includes payment card details (if you make purchases through our Website).
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased through our Website.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
  • Usage Data includes information about how you use our Website and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Non-Personal Data

Non-Personal Data refers to data that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose Non-Personal Data for any purpose. The following are examples of Non-Personal Data that we collect:

  • Aggregated Data: We may aggregate your Personal Data (such as game preferences or engagement metrics) to calculate the percentage of users accessing a specific Website feature or the frequency of particular game interests.
  • Analytics Data: We use analytics tools to help us understand how users access and use our Website. These tools collect information sent by your device or our Website, including the web pages you visit, add-ons, and other information that assists us in improving our Website.

Information from Children

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@myleadgames.com.

How We Collect Your Information

Information You Provide to Us

We collect information that you provide directly to us when you:

  • Register for an account on our Website
  • Complete a profile or enter information on our Website
  • Subscribe to our newsletter or other communications
  • Contact us with inquiries or feedback
  • Participate in surveys, contests, or promotions
  • Post comments or content on our forums or community sections
  • Make purchases through our Website

Automatic Information Collection

When you visit, use, or navigate our Website, we may use cookies, web beacons, pixel tags, and other tracking technologies to collect information automatically about your activities, including:

  • Your IP address
  • Browser type
  • Device type
  • Operating system
  • Pages you visit on our Website
  • Time spent on those pages
  • Referring URLs
  • Clicks on links or content
  • Other browsing behavior

Information from Third Parties

We may receive information about you from third parties including:

  • Analytics providers such as Google Analytics
  • Advertising partners
  • Social media platforms when you connect your account with our Website
  • Gaming platforms if you link your gaming accounts with our Website

How We Use Your Information

We may use your information for the following purposes:

To Operate Our Website and Services

  • Create and manage your account
  • Provide you with access to gaming content, reviews, and news
  • Process and fulfill your transactions
  • Personalize your experience based on your preferences and interests
  • Moderate user-generated content and forum interactions
  • Respond to your inquiries, comments, or concerns

To Improve Our Website and Services

  • Analyze usage patterns and trends
  • Monitor and improve the performance of our Website
  • Develop new features, products, and services
  • Understand our user base and how our Website is being used
  • Test and debug new features

For Marketing and Communication

  • Send you newsletters and updates about gaming content
  • Communicate with you about promotions, contests, or surveys
  • Deliver targeted advertisements based on your interests and activities
  • Recommend gaming content that may interest you
  • Send administrative notifications regarding your account or our services

For Security and Compliance

  • Protect the security and integrity of our Website
  • Detect and prevent fraud, abuse, and other harmful activities
  • Enforce our Terms of Use and other policies
  • Comply with applicable laws, regulations, and legal processes

Legal Basis for Processing Personal Data (For EEA Users)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific information concerned and the context in which we collect it. We may process your personal information because:

  • We need to perform a contract with you
  • You have given us consent to do so
  • The processing is in our legitimate interests and not overridden by your rights
  • We need to comply with the law

If you have questions about the legal basis for processing specific categories of your personal information, please contact us at support@myleadgames.com.

Disclosure of Your Information

We may share your information in the following circumstances:

Business Partners and Third-Party Service Providers

We may share your information with business partners and third-party service providers who perform services on our behalf, such as:

  • Payment processors to process transactions
  • Cloud service providers to host our Website and store data
  • Email service providers to send newsletters and communications
  • Analytics providers to help us understand user behavior
  • Marketing partners to deliver relevant advertisements

These third parties will access your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your information to:

  • Enforce our Terms of Use and other agreements
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with the Website
  • Protect the personal safety of users of the Website or the public
  • Protect against legal liability

Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.

With Your Consent

We may disclose your personal information for any purpose with your consent.

Aggregated or De-identified Data

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, with third parties for research, marketing, analytics, and other purposes.

Cookies and Tracking Technologies

What Are Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work efficiently and to provide reporting information.

How We Use Cookies

We use cookies for several purposes, including to:

  • Remember your preferences and settings
  • Keep you logged in to your account
  • Understand how you interact with our Website
  • Analyze the performance of our Website
  • Deliver relevant advertisements
  • Collect anonymous statistical information

Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.
  • Functionality Cookies: These cookies allow us to remember choices you make and provide enhanced features. They may be set by us or by third-party providers whose services we have added to our pages.
  • Analytics Cookies: These cookies collect information about how visitors use our Website, including which pages visitors go to most often and if they receive error messages. We use this information to improve our Website and your experience.
  • Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Your Cookie Choices

Most web browsers are set to accept cookies by default. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent. However, some parts of the Website may not function properly if you disable cookies.

For more information about cookies and how to manage them, please visit our Cookie Policy.

Your Privacy Rights

Access and Control of Your Information

You have certain rights regarding your personal information. These may include the rights to:

  • Access and receive a copy of your personal information
  • Rectify or update your personal information
  • Request erasure of your personal information
  • Object to or restrict the processing of your personal information
  • Data portability (receiving your data in a structured, machine-readable format)
  • Withdraw consent where we rely on consent as the legal basis for processing

To exercise these rights, please contact us at support@myleadgames.com.

Account Information

You may update, correct, or delete your account information at any time by logging into your account settings page. If you wish to delete your account entirely, please contact us at support@myleadgames.com.

Marketing Communications

You can opt out of receiving promotional emails from us by following the instructions in those emails or by adjusting your email preferences in your account settings. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Do Not Track Signals

Some web browsers have a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Given that there is not a uniform standard for how “Do Not Track” signals should be interpreted, we do not currently respond to “Do Not Track” signals.

California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, please visit our California Privacy Notice.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

International Data Transfers

Our Website is operated in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to, and processed, stored, and used in the United States. The data protection laws of the United States may differ from those of the country in which you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States.

If you are located in the European Economic Area (EEA), we comply with applicable data protection laws when transferring your personal information outside of the EEA. We may transfer your personal information to countries that the European Commission has approved as providing adequate levels of protection, use specific contractual clauses approved by the European Commission, or rely on other lawful transfer mechanisms.

Third-Party Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Gaming Platform Integrations

Our Website may allow you to connect your account with third-party gaming platforms (such as Steam, PlayStation Network, Xbox Live, or Epic Games). When you connect these accounts, we may collect information from these platforms as described in the “Information from Third Parties” section. Please review the privacy policies of these gaming platforms to understand how they share your information with us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We will provide you with more prominent notice of material changes to this Privacy Policy, such as by sending you an email or displaying a notice on our Website. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

support@myleadgames.com

Last Updated: 04.07.2025