The National Association of Collegiate Esports (NACE) has embarked on a new collaboration with renowned esports apparel brand Raven. This exciting partnership positions Raven as the official merchandise partner for NACE, a key player in supporting collegiate esports across North America. The alliance promises to enhance the merchandising capabilities of NACE, providing exclusive benefits to its members and boosting the visibility of collegiate esports.
### Expanding the Merchandise Horizon
Reports suggest that this deal will introduce a digital storefront where fans can purchase merchandise online. Moreover, it includes on-site activations at NACE events, kicking off with the much-anticipated NACE Spring Grand Finals. Members of NACE will benefit from discounts on merchandise and design services, alongside earning commissions on net sales directly supporting their institutions.
“This partnership expands our ability to support member institutions with premium merch offerings and a premier digital experience for institutional fans and stakeholders,” said Riley Long, Executive Director at NACE. Raven’s dedication to quality and design aligns with NACE’s goal of elevating collegiate esports professionalism and visibility.
### NACE in 2025
Beyond the merchandise partnership, NACE is advancing its initiatives within collegiate esports. In collaboration with Blizzard Entertainment, the Overwatch Collegiate program resurfaced, offering $140,000 in scholarship prizes throughout the 2025/26 academic year. Additionally, the launch of the Club Play pilot initiative allows NACE members to compete in games like Rocket League and League of Legends.
Esports merchandise remains a lucrative revenue channel, and the NACE-Raven partnership aims to ensure long-term sustainability for all involved.