Riot Games is set to electrify the debut edition of Rolling Loud India by featuring a dedicated VALORANT experience zone at the hip-hop festival later this month. This initiative marks a significant collaboration where VALORANT aligns with a major music festival in India for the very first time.
Breaking New Ground with VALORANT
Rolling Loud India will unfold on November 22nd–23rd at Loud Park in Navi Mumbai, showcasing renowned headliners such as Central Cee, Wiz Khalifa, Don Toliver, NAV, Swae Lee, and a special performance by Indian rapper Divine. The partnership highlights VALORANT’s ongoing expansion into new cultural avenues, offering fans an immersive blend of music and gaming.
VALORANT Activations For Fans
Riot is introducing a multi-sensory VALORANT installation that combines music with the game’s distinctive culture. Attendees can look forward to engaging karaoke pods, quick-play challenge stations, and interactive art spaces that echo the vibrant elements of VALORANT’s universe. This initiative builds on previous music collaborations for the game, such as the 2022 anthem ‘Raja’ and ‘Bunker’ featuring Mumbai artist Tienas.
Arun Rajappa, Director of Publishing for Riot Games India, expressed that VALORANT captures the essence of its community, a blend of music, emotion, and play. The arrival of Rolling Loud in India is a significant cultural milestone, according to Rajappa. The festival’s co-founders, Matt Zingler and Tariq Cherif, also emphasized how gaming and cultural expression naturally converge.
VALORANT’s Continued Growth in South Asia
As VALORANT enhances its esports landscape in South Asia, Riot reaffirms its commitment to regional events and the game’s community development, marking its fifth anniversary with impactful initiatives. Festival-goers at Rolling Loud India will have continuous access to the VALORANT experience zone during the event.