- 0-20%: Unlikely – Lacks credible sources
- 21-40%: Questionable – Some concerns remain
- 41-60%: Plausible – Reasonable evidence
- 61-80%: Probable – Strong evidence
- 81-100%: Highly Likely – Multiple reliable sources
95%
Highly Likely
The gaming world is bracing for potential price hikes in GPUs as early as next month. Recent reports indicate that both AMD and NVIDIA are set to increase their prices starting in January and February 2026, respectively. This anticipated move comes as a surprise to many enthusiasts and consumers worldwide, who may soon feel the financial impact.
Anticipated Price Increases from AMD and NVIDIA
In the past, sporadic GPU price hikes have been observed, but it now seems that a more significant and global increase is on the horizon with the onset of 2026. Recent reports suggest that AMD will kick off the price hikes in January, closely followed by NVIDIA in February. Both companies are expected to adjust prices for their new lineups, including the RX 9000 and RTX 50 series, over the coming months. AMD GPUs for AIB brands may see earlier price increases starting in January, followed by multiple increases over the next few months. NVIDIA GPUs for AIC brands are expected to start increasing in February.
Factors Driving the Price Surges
The RDNA 4 lineup from AMD is limited in its offerings, with many previous-generation GPUs reaching their end-of-life status. As prices are set to rise, consumers can expect monthly increases throughout the year. While the exact price changes remain uncertain, current trends in the cost of GPU and VRAM components suggest potential doubling of MSRP, driven by the escalating costs of DDR5 and DRAM modules. The burden of increased VRAM costs from AMD and NVIDIA forces AIC vendors to adjust their pricing accordingly. Some brands have already capitalized on the situation, offering overpriced editions of the RTX 50 series, and rumors suggest the RTX 5090 might hit the market with an astonishing price tag nearing $5000.
