Samsung and Intel are making headlines with their groundbreaking SmartPower HDR technology, promising a significant leap in OLED panel efficiency. This innovative approach reduces power usage by up to 22% without compromising on the vivid HDR quality that users love.
Revolutionizing Laptop Battery Life with SmartPower HDR
Unveiled at CES 2026, SmartPower HDR by Samsung and Intel is set to redefine how OLED panels function in laptops. The technology intelligently adjusts voltage based on real-time screen content, drastically cutting down power consumption while maintaining the vibrant colors and brightness associated with HDR. **SmartPower HDR ensures OLED panels use up to 22% less power in SDR mode and up to 17% less during HDR viewing.**

Dynamic Voltage Adjustments for Enhanced Efficiency
The core of SmartPower HDR lies in its ability to dynamically adjust voltage according to the type of content being displayed. This differs from traditional HDR methods that maintain a fixed high voltage, resulting in unnecessary power wastage. By adapting voltage requirements to specific tasks, whether browsing the web or watching a movie, this technology maximizes efficiency. This allows laptops to perform near SDR power levels during general use, saving significant energy.
Intel’s previous demonstrations of the Panther Lake “Core Ultra Series 3” laptops highlighted SmartPower HDR’s potential. By employing an algorithm within the SoC that communicates with the panel, Intel successfully reduced power usage, allowing HDR capabilities at reduced power levels. This approach provides up to 20% luminance power savings, translating to an additional 30-40 minutes of battery life in HDR mode for SDR content.
Upcoming Launches and Availability
The tech world is abuzz with anticipation as Core Ultra Series 3 laptops equipped with SmartPower HDR technology are expected to hit the market this quarter. This advancement promises to extend battery life and enhance the overall user experience, making it a highly sought-after feature in upcoming devices.