Samsung Launches Record-Setting QD-OLED TV with 4500 Nits Peak Brightness

Samsung is set to captivate audiences at the upcoming CES event with its range of AI-powered innovations. Leading the charge is their latest 77-inch QD-OLED TV, which promises to be a standout feature. Known for its prowess in OLED panel production, Samsung Display is taking a significant step forward by unveiling its first AI-driven OLED product series.

Revolutionary AI-Powered OLED Innovations

Samsung Display is expanding its existing portfolio with a variety of OLED products across multiple categories, including consumer electronics and automotive sectors. The highlight of the event will be Samsung’s AI-powered OLED displays, showcased under the banner “A New Era of Experience, Powered by AI & Display.” Attendees can expect to see concept products such as AI-enabled robots and smart speakers, among others.

A person holding a Meta Quest 3 VR headset with both hands, facing the lenses.
Samsung RGB OLED Headset

Unveiling the World’s Brightest TV

One of the main attractions is the new QD-OLED TV, addressing previous limitations of OLED’s low brightness. Samsung’s latest OLED panels are brighter, but the introduction of the 77-inch QD-OLED TV pushes boundaries with an astounding peak brightness of up to 4,500 nits. This makes it “the world’s brightest” TV, delivering high contrast and excellent color reproduction while enhancing visual quality with AI technology.

Samsung’s advancements in OLED technology are not just limited to televisions. Over 300 models of tablets, laptops, and monitors adopted Samsung Display panels last year, which is more than three times the number from three years ago. As a leader in the QD-OLED sector, Samsung aims to integrate its latest-gen QD-OLED into as many products as possible throughout the year, keeping pace with competitors like LG, who are also utilizing AI upscaling technology to enhance display quality.