This November, Sony is set to roll out a new version of the PS5 console exclusively for Japan. Priced at 55,000 yen (approx. $354), this model is designed specifically for the Japanese market, featuring Japanese-language support and 896GB of storage. This strategic release raises questions about Sony’s motivations, particularly five years after the PS5’s initial launch.
Strategic Moves in the Japanese Market
Recently, a discussion aired on TV Tokyo highlighted the reasons behind Sony’s decision to introduce this new PS5 variant. Reports suggest that Sony is reacting to Nintendo’s dominance in the Japanese console market. The Switch, known for its versatility as both a handheld and TV-connected console, has struck a chord with younger audiences in Japan, aided by beloved characters like Mario and Link.
Sales figures bolster these claims: since its launch in June 2025, the Switch 2 has sold around 2.6 million units in Japan, while all PS5 models, including the PS5 Pro, total 7.1 million units since 2020. Sources indicate that Sony’s decision to release a cheaper, Japan-exclusive PS5 is a response to Nintendo’s successful launch of a Japan-only Switch 2.
Challenges and Opportunities
The gaming landscape is shifting with the introduction of more powerful hardware. The original Switch struggled with certain high-performance games compared to the PS5, but the Switch 2 is closing the gap. It is now receiving ports of former PS5 exclusives like Final Fantasy 7 Remake Intergrade, although they may not match the PS5’s graphical quality.
Nintendo president Shuntaro Furukawa recently emphasized the Switch 2’s robust processing capabilities, highlighting its potential to satisfy game developers’ ambitions.
An additional motivation for Sony’s Japan-centric model is to ensure the console reaches domestic players. Market dynamics, such as a weak yen, have led to consoles being exported, particularly to China. The new PS5 model’s Japanese-only language support and region-specific PlayStation Network account requirements aim to curb this trend.
Looking Ahead
Economic challenges have also influenced Sony’s strategy. The PS5’s price in Japan rose from an initial 43,980 yen to 72,980 yen by 2024, sparking criticism. These price hikes coincided with the anticipation of games like Monster Hunter Wilds, prompting some consumers to consider alternative platforms.
Globally, the PS5 has faced various hurdles, including availability issues and a lack of exclusive titles. Additionally, Sony’s foray into live service games has had mixed results, with notable cancellations and the high-profile failure of Concord, leading to the closure of Firewalk Studios. How this new, more affordable PS5 model will impact Sony’s standing in Japan remains uncertain as whispers about a dockable PS6 emerge, potentially mirroring the Switch’s hybrid approach.