Red Bull has officially partnered with renowned Fortnite personality Ali ‘SypherPK’ Hassan. The move brings one of the most recognizable names in the Fortnite community into the brand’s expanding lineup of content creators and competitive gamers.
This collaboration comes as Red Bull continues to deepen its footprint within the world of Fortnite and other popular battle royale games.
SypherPK’s Rise and Recent Pro-Am Appearance
Hassan, a U.S.-based streamer with a massive following of over 26 million across social media and streaming platforms, recently took part in the Fortnite Pro-Am event held on May 10, 2025. He competed alongside Mexican player ‘Moxie’ from XSET, finishing in 19th place.
A prominent figure in Fortnite’s competitive and content creation scenes, SypherPK previously received an in-game Fortnite skin in 2022 — a rare honor that solidified his impact on the community. His character continues to make regular appearances in the game’s item shop.
A Veteran of Competitive Fortnite
Hassan has been actively involved in Fortnite esports since 2018. One of his notable competitive milestones came during the Fortnite Fall Skirmish Series in October 2018, where he ranked among the top 100 players and secured $15,000 in prize earnings.
Red Bull’s Ongoing Esports Expansion in 2025
Red Bull’s alignment with SypherPK follows several recent strategic moves in the Fortnite space. Just a month earlier, British Fortnite player Kyle ‘Mongraal’ Jackson joined the brand and is set to compete under its name for the rest of the 2025 season.
Red Bull’s influence extends well beyond Fortnite, touching titles like Call of Duty: Warzone and Apex Legends. This year, the brand is doubling down on content-driven experiences that spotlight both competition and creativity.
Legends Inn Returns With Fan-Driven Apex Challenges
Looking beyond Fortnite, Red Bull is also reviving its unique Apex Legends event — Legends Inn — after the ALGS season concludes in December. Hosted by Team Falcons’ ImperialHai and popular creator iiTzTimmy, the event will offer a $25,000 prize pool.
Unlike standard esports tournaments, Legends Inn will feature unconventional challenges selected by the audience, offering a fresh and entertaining format that emphasizes community engagement.
Red Bull’s Continued Commitment to Gaming Creators
Through initiatives like these and high-profile signings such as SypherPK, Red Bull is strengthening its support for creators who drive engagement across competitive and casual gaming communities. Whether through esports or content, the energy drink brand is clearly committed to playing a major role in shaping the future of gaming culture.