Team Vitality, a prominent French esports organization, has rolled out an exciting new initiative called V.University, drawing inspiration from the prestigious Ivy League institutions in the United States. This campaign marks a bold step in engaging the vibrant North American esports community with a fresh, university-themed approach.
Stylish Collaboration with Hummel
As a centerpiece of the V.University campaign, Team Vitality has partnered with hummel to design a striking, university-inspired jersey. This new apparel will be worn by the organization’s esports athletes as they compete in major tournaments across North America, including IEM Dallas, the BLAST.tv Austin Major, and the RLCS Raleigh Major, throughout May and June.
Merchandise and Fan Engagement
The jersey is just one part of an extensive merchandise collection available for purchase on Team Vitality’s website. Fans can also get their hands on T-shirts, bomber jackets, shorts, and caps, all designed to reflect the campaign’s collegiate vibe. To amplify excitement, the V.University initiative will be prominently showcased across Team Vitality’s social media channels, inviting fans to connect with the brand in a dynamic way.
Fabien Devide, President and Co-Founder of Team Vitality, emphasized the significance of the U.S. market, noting that it hosts one of the most enthusiastic esports communities globally. He described V.University as a unique platform aimed at deepening fan engagement and expanding the organization’s footprint in a way that stands out from other esports entities.
Team Vitality’s Growing North American Presence
Team Vitality is no newcomer to the North American scene. In 2024, the organization acquired a U.S.-based Teamfight Tactics (TFT) roster, which is gearing up to compete in the closed qualifier for the Esports World Cup later this month. This move underscores their commitment to establishing a strong presence in the region.
Global Expansion Beyond North America
While North America is a key focus, Team Vitality continues to broaden its reach worldwide. Recently, the organization acquired Bigetron Esports, a leading Southeast Asian team known for its success in PUBG Mobile and as a founding member of Mobile Legends: Bang Bang’s MPL Indonesia. This acquisition strengthens Team Vitality’s influence in the global esports landscape.
Ventures Beyond Esports
In addition to its competitive endeavors, Team Vitality has ventured into new territory with the launch of RushBee, a creative marketing agency. This initiative focuses on providing innovative solutions for stakeholders eager to tap into emerging media trends, showcasing the organization’s versatility and forward-thinking approach.