Unicorns of Love, the German esports powerhouse, is making waves in the gaming community with its latest announcement. The organization is set to offer up to 11% of its company through a groundbreaking crowdfunding initiative. Unicorns of Love has chosen the platform Crowdcube to facilitate this venture, and early access registration is already available, with the campaign anticipated to launch soon. This marks the first time that Unicorns of Love is inviting its community to own a piece of the organization. The move is a significant step for the team, which started with humble beginnings and is now poised for something far greater.
What are Unicorns of Love?
Unicorns of Love was founded in 2014 and quickly established itself in the League of Legends scene. The team gained prominence with notable players like Tristan ‘PowerOfEvil’ Schrage, Zdravets ‘Hylissang’ Galabov, and Tamás ‘Vizicsacsi’ Kiss, securing a position in the EU LCS (now LEC) in their debut year. Although they weren’t selected as a franchise partner when the LEC model was introduced in 2019, Unicorns of Love continued to thrive. They have competed in various leagues, including the LCL and the German scene, and have achieved remarkable success. Their accolades include participation in three League of Legends World Championships and winning three Prime League splits. Beyond League of Legends, they have ventured into games like Counter-Strike 2, Wild Rift, PUBG Mobile, and VALORANT.
Crowdfunding in Esports
Unicorns of Love joins the ranks of other esports organizations using Crowdcube to fuel their growth. In 2020, UK-based Fnatic successfully completed a crowd equity campaign on Crowdcube, raising £1.7m from over 3450 investors. Similarly, in 2024, the North American esports group Sentinels raised nearly $200,000 through a StartEngine campaign. These examples highlight the increasing trend of esports organizations turning to crowdfunding as a viable means of securing investment and engaging their communities.