The West Coast fast-food giant, In-N-Out, has decided to retire order number 67 due to an uncontrollable viral trend that has taken over its stores. The meme, which resonates especially with the younger generation on platforms like TikTok, involves a simple gesture of moving hands while chanting “6-7” repeatedly.
The Rise of the 6-7 Trend
For those who’ve been active online recently, the 6-7 meme is a familiar phenomenon. This innocent joke has gained traction across social media, leading to unexpected consequences in places that use numbered orders. In-N-Out, in particular, has become a hotspot for enthusiasts eagerly awaiting the number 67 to be called, leading to cheers and, occasionally, disappointment with other numbers.
@epic38603 . #fyp #67 #innout #trending #foryou ♬ original sound – joe_rdan
Thanks to viral videos earning millions of likes, the meme’s influence has only grown. Reports suggest that In-N-Out has decided to eliminate the infamous number 67 from their systems entirely. A conversation on Reddit initiated by a user named luckycowgirl_1 hinted at this change, and soon after, employees in Los Angeles confirmed that order 67—and even order 69—have been removed.
From Memes to Mainstream
@stopsignpros #InNOut ♬ original sound – stopsignpros
Despite In-N-Out’s decision to steer clear of the trend, some have embraced it. Rapper Skrilla announced that his track “Doot Doot (6 7)”, a significant catalyst for the meme’s rise, will feature in the upcoming Grand Theft Auto 6. Even Wendy’s found a way into the meme chatter by offering a special deal on small Frostys for 67 cents during Black Friday.
The gaming world wasn’t left behind. Fortnite’s explosive Zero Hour event gave a cheeky nod to the meme, transitioning from Chapter 6 to 7. Similarly, Overwatch 2 entertained its players by introducing a special emote for Soldier: 76, dubbed the Soldier: 67 emote.
Viral videos, which have amassed millions of likes on TikTok alone, likely contributed to the uptick in memes at the burger joint, but In-N-Out has had enough.
Photo by Robert Gauthier/Los Angeles Times via Getty.